RVBusiness, January/February 2018

J A N U A R Y F E B R U A R Y 2 0 1 8 RVBusiness 109 Noble RV Owatonna Minn employees are required to pursue certification after two years and the dealership holds a goal to be 100 staff certified across all departments Thats likely a big contributor to its CSI scores of 97 Pan Pacific RV Centers French Camp Calif engages in data sharing on a real time basis Owners say their system which allows all three locations to access and edit documents spreadsheets and schedules has been invaluable in sustaining dealership growth PleasureLand RV Center St Cloud Minn reaches different demographic segments by having several dedicated Facebook pages and website URLs This not only helps the dealer specialize its messaging but it also helps track marketing and advertising ROI as well as special toll free numbers set up for different types of media Princess Craft Round Rock Texas creates community and camaraderie among local RVers by holding special events such as its annual Texas Truck Camper Rally and Texas Tiny Trailer Rally and a Teardrop Trailer Giveaway that gets extensive exposure through online social media and radio outlets Rich Sons RV Headquarters Grand Island Neb works with an agency that helps place adults with mental or physical disabilities and then supports them on the job Thats how the dealership found its cleaning person Cassie who is proud to be able to make her own money and be part of the staff Richardsons RV Centers Menifee Calif has developed an online gateway where customers can customize an RV built to their specifications in the quiet of their own home without having to be on the lot with salespeople This is part of the dealerships focus on ensuring customers comfort in doing business with Richardsons Steinbring Motorcoach Garfield Minn receives many compliments on how thorough its walkthroughs are they last five to seven hours or longer as needed Customers are encouraged to spend their first night at the dealership and theyre given the personal cell number of the Customer Service Specialist whos a veteran RVer himself Tennessee RV Supercenter Knox Tenn also takes walk through service seriously not only does the dealer provide DVDs so customers can view the information again later but it also provides orientation walk throughs for people who purchased an RV at another dealership and need a few user tips United RV Center Ft Worth Texas technicians and their spouses are treated to dinner at a restaurant if their monthly goal is met theyre also very excited this year to have two new 20 ton air conditioners on the building to climate control the 20 bay service facility Vogt RV Centers Ft Worth Texas has developed a concentrated program to increase service capacity by helping to grow new technicians through apprenticeships and other programs This has almost doubled its number of technicians but the next goal is to double it again in the next year Wilkins RV Bath N Y hosts an outdoor show each fall put on by a community non profit organization It offers seminars hunting and fishing demos gear tests competitions and more The show has outgrown the dealership and had to be moved to the local fairgrounds and it now draws 6000 people during the two day event RVB