RVBusiness, January/February 2021

SPONSORED CONTENT 3 Key Principles for Increasing RV Sales Plus the Tactics Techniques You Can Use to Make Them Happen Your RV sales volumes can be greatly impacted through these three key principles 1 Access more buyers 2 Make it easy for buyers to inquire with you 3 Stay on in market RV shoppers throughout their buying cycles Access More Buyers Now more than ever RV consumers are leaning on RVT to find their next RV 440000 buyer seller connections mo 32 increase in RV shopper visits Leads to Dealers UP almost 100 To access more buyers list your units for sale on RVT and tap into this robust audience with over 810000 unique RV Shopper visits on average mo Make It Easy for Buyers to Inquire Leads inquiries and meaningful conversations with real buyers to increase RV Sales its vital that you make it simple easy to connect with your Dealership Thousands of simple buyer connections occur every month for dealers who use RVTs Dynamic Social Lead Gen Ads Easy for the buyer these powerful ads stimulate a multitude of leads every month so much so that we actually guarantee additional leads Dynamic means that your units which match what the buyer wants to purchase are pictured on the ads making them relevant and extremely effective Social means these ads are shown inside the individual buyers all important social media When buyers click your ads a pre populated form appears The form is complete with all of the buyers contact info making it fast easy to connect with you Key Point more buyers will connect with you using RVTs Dynamic Social Lead Gen Ads Available Monthly Lead Guarantees From 10 to 50 or more additional Leads mo per rooftop Contact your RVT Rep for details Stay On In Market RV Shoppers Throughout Their Buying Cycles That famous old adage Most sales are made in the follow up holds especially true in the sale of RVs ReMarketing is a great way to effortlessly stay on thousands of low funnel buyers after theyve engaged with your units online whether on your site or on RVT ReMarketing tightly narrows your targeting so your advertising spend is focused only on people most likely to purchase an RV I e your site traffic plus RVTs audience of RV shoppers Two essential ReMarketing techniques proven to drive RV sales are Custom ReMarketing Ads These ads work to keep Your branding Your promotions and Your dealership ever present to buyers and drive them to you website to show your units 70 RVBusiness J A N U A R Y F E B R U A R Y 2 0 2 1 Heres an example of a Custom ReMarketing ad that has driven thousands of RVTs RV shoppers to the dealers website This campaign targets RVTs RV shoppers who are located near the dealer and who are shopping competitive RV brands Highly successful Dynamic ReMarketing on the other hand differs slightly in the content of the ads themselves Dynamic ReMarketing pulls images of your matching units into the ads which are then show to individual buyers across the Internet Dynamic ReMarketing ads show buyers up to 6 thumbnail images of RVs your similar matching RVs exactly what each individual RVT RV shopper is in the market to buy Click Through Rates CTRs are typically higher with Dynamic ReMarketing which results in driving buyers back into shopping your inventory Custom ReMarketing and Dynamic Re Marketing are both very effective ways of staying on thousands of in market buyers throughout their buying cycles For further insights into planning your 2021 Digital RV Advertising Campaigns visit rvt com rvb or call 866 724 1214 and request our Media Planner 21 n May to Sept 2020 over same period in 2019