RVBusiness, July/August 2018
The Tommy Bahama Atlas Touring Coach part of Airstreams ongoing partnership with the clothing line boasts a custom residential style interior all new owners 30 days after their purchase a time period in which difficulties if theyre going to occur often crop up to ensure that customers are satisfied with their new acquisitions And the company contacts the dealer at that time if theres a problem requiring follow up Im here to tell you that Airstream The Wells Fargo crew in attendance included L R Bob Parish Tim Hyland Tim Hilbert and Jeremy Lauderdale customers are expecting more said Humphreys They really really look at Airstream as more of a luxury travel option When we ask them what else theyre considering its not another RV Theyre looking at other luxury discretionary 86 RVBusiness J U L Y A U G U S T 2 0 1 8 purchases That makes our competitors really tough because were dealing with luxury hotels condos cars and everything else As a result we are dealing with a much higher customer expectation Its a much tougher standard for us all Airstream Showcases the 19 Nest And a Series of Touring Coaches Front and center in the 2019 model year product displays at Airstreams dealer soiree was the Nest travel trailer a small and remarkably cute towable released in April that sets a precedent with its fiberglass skinned exterior coming as it does from a company known for its riveted aluminum travel trailers The Nest purchased in 2016 from an Oregon designer and subsequently upgraded competes in a growing category of small towable RVs But that doesnt mean that the diminutive 16 foot Nest is an ultra affordable product like so many other towables in its weight class Despite its modest dimensions the 3400 pound Nest available with a permanent bed or a U shaped dinette that converts into a bed carries a base MSRP of 45900 The Nest is being looked at by people that have never come to airstream com before said Humphreys Whatever they wind up buying these are folks who we wouldnt have seen unless we had developed that product So its all very strategic and were happy to see it paying off the way it is Debuting in Vegas was a new variant of the companys popular Interstate Class B touring coach assembled on a Mercedes Benz Sprinter van an Interstate Slate Edition MSRP 175898 featuring a new gray exterior and new upscale interiors with enhanced lighting flooring diamond stitch ultraleather upholstery and a power bed system combining a couch and ottoman Also showcased in Vegas was a Tommy Bahama Atlas Touring Coach MSRP 228275 an extension of the companys Atlas B Plus motorhome line that Airstream debuted last fall as part of its ongoing partnership with the famous clothing line this one sporting a custom residential style interior Drawing plenty of attention meanwhile was a shorter more compact and maneuverable Interstate 19 a 19 foot Sprinterbased van camper MSRP 149240 that sleeps two and seats four thats available with a four wheel drive option Its for a customer that might be intimidated by the larger units said Humphreys Its built off of the Mercedes Benz 2500 Series platform a smaller platform with single rear wheels Of course it has the premium turbodiesel engine and best in class top 50 features That means were getting all the safety features we can from Mercedes Benz and were putting it into this unit Airstream Recognizes Top Five Rivet Dealers A total of 28 U S and Canadian dealerships were recognized at Mays Airstream Dealer Meeting in Las Vegas for having achieved Five Rivet status as part of Airstreams year old Five Rivet Dealer Standards Program designed with input of Airstreams Dealer Council to encourage affiliated retailers to excel in both sales and service Among the 28 honorees Airstream Adventures Northwest Boise Idaho Airstream Adventures Northwest Covington Wash Airstream Adventures Northwest Portland Ore Airstream Inland Empire Temecula Calif Airstream DFW Dallas Fort Worth Texas Airstream of Chicago Naperville Ill Airstream of New Mexico Albuquerque N M Airstream of Spokane Spokane Valley Wash Airstream of Virginia Thornburg Va Airstream Orange County Westminster Calif Airstream of Santa Barbara Buellton Calif Airstream of South Florida Fort Myers Fla Bay Area Airstream Adventures Fairfield Calif Can Am RV Centre London Ontario Chilhowee Trailer Sales Louisville Tenn Colonial Airstream Lakewood N J Ewalds Airstream of Wisconsin Franklin Wisc Foley RV Center and Airstream of Mississippi Gulfport Miss George M Sutton RV Eugene Ore Haydocy Airstream RV Columbus Ohio Leisure Time RV Oklahoma City Okla Out Of Doors Mart Colfax N C Prime Motor Cars Scarborough Maine RBM of Alpharetta Alpharetta Ga Southland RV Norcross Ga The RV Shop Baton Rouge La Windish RV Center Lakewood Colo Woodland Travel Center Grand Rapids Mich Interstate 19
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