RVBusiness, March/April 2018
28 RVBusiness M A R C H A P R I L 2 0 1 8 interest through public relations as we lead into the RV selling and travel season the presenters noted With a target audience comprised of C Suite and upper management at dealerships the mission will be to deliver unparalleled education magnify the role of service launch a re imagined product experience push innovation and recognize industry achievement RVIA is also talking about hosting a Smart Bar through which attendees can set up appointments for one on one sessions with thought leaders and industry professionals on specific topics to help them address issues of concern in their businesses The End of the Trade Show Arms Race The Trade Show weve known will be no more and a re imagined product experience focused on the new will emerge stated RVIA Besides the latest and greatest RVs dealers will be able to visit with aftermarket suppliers and outdoor lifestyle product companies to expand their offerings to consumers creating additional revenue streams for their businesses Exhibitors will be encouraged to handpick their must see vehicles and components and use digital technology to showcase variances in the products from features to colors This is not designed to be an arms race the presentation asserted Many OEMs including our own committee chair mentioned how they would previously bring 40 to 50 models to the trade show and only three or four were new to the audience We will encourage our members to be selective highlighting only the best new products each and every year Leveraging the Go RVing Experience The event will also deliver an array of valuable elements including unparalleled education and leadership training for all industry segments with a focus on new dealer sales and service models Hugelmeyer told RVB We will provide dealers with the tools that they need to reach into the consumer market more effectively including utilization of the marketing assets of Go RVing We will maximize the role of service techs and their impact on customer satisfaction and repair event cycle times We will elevate the best of the best with the Top Tech Challenge and this will ultimately result in increased service training on a national level No longer stressed Hugelmeyer are show sales the main goal which is one of the main questions industry people seem to be asking right now Officials suggested the Top Tech Challenge which debuted to much fanfare at the 2017 Louisville Show would expand to include regional competitions this fall and culminate in a highly stylized finals competition at the new show next spring continued on page 107
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