RVBusiness, September/October 2019
Heartlands Prowler 290 is a front bedroom rear bunkhouse dujal door travel trailer thats been dramatically updated for 2020 with new interiors and appliances introduced an all new color scheme that were really excited about we call it Harbor Gray Its a light gray with a lot of darker accenting gray cabinetry and really brightens the unit up considerably while giving it more of a modern look A lot of manufacturers are going lighter woods but theyre making the key mistake of not having the contrasting darker color along with that Jones added That contrast is what gives a lot more richness to it Colors this time of the bold variety also mark the Cyclone for 2020 Were offering a full body paint package this year the same package we debuted at RVX that has been very popular The biggest news in the big Cyclone line isnt paint though its a new model The 4214 includes a bit of patented technology that we developed over the course of the past year Jones said There are a number of floorplans in the industry right now with what you might term hidden garages where the garage is beneath the bedroom the problem with them though is that they only allow for motorcycles or maybe a golf cart without a roof The true enthusiasts however need to haul sideby sides jacked up golf carts toys much larger than those particular units can accommodate We came up with a patented mechanism that allows us to have a true 14 foot garage It will fit the largest side by sides sand rails you name it At Open House in fact were going to show it with a Cobra kit car Another problem with hidden garages is the ramp door typically its about four feet wide he continued A side by side couldnt fit on it It will on ours And with this bonus garage weve created additional sleeping quarters So its actually the industrys first bunkhouse front living room toy hauler Were excited about it the 4214 because its a true front living room floorplan with unbelievable living space all kinds of storage and a huge kitchen You get the true living space of a residential fifth wheel but then you also get the hauling capacities and the additional garage space that all of our toy hauler consumers are asking for The 4214 spans 44 feet 8 inches offers a 20000 pound GVWR and will retail for right about 100000 Speaking of toy haulers Open House will be the stepping out point for Heartlands new Lithium travel trailer We built a toy hauler manufacturing facility last year and its paying off Jones said Cyclone has been the No 1 selling fifth wheel for eight years running and with Torque we have the fastest growing toy hauler travel trailer The markets a bit confusing though because you have a lot of companies building stickand tin travel trailers on single axles and calling them toy haulers because you can fit a bicycle in them So we have the No 1 laminated travel trailer toy hauler But one of our biggest hangups has been our inability to compete in that stick and tin entry level price point We just didnt have the capacity That said Jones is solved with the Lithium which he noted is a stick and tin product that will retail for 1000 125000 less than Torque Were very excited about what we were able to do with the aluminum sidewall said Jones We were actually able to incorporate multiple color stripes into it it has a really cool different look to it The Lithium will be offered in a variety of lengths from 28 to 38 feet and offers 102 inch wide body construction built with marine gray plywood flooring It also will have 90 inch tall ramp doors and enough ceiling height to fit all popular side by sides MSRPs are expected to range in the low to mid 30000 range According to Miller Prowler has a lot of new offerings as well Weve got a completely new exterior with graphics package new interiors in terms of all the soft goods Linoleum countertops backsplashes cabinet doors with glass For Open House the brand plans to debut five new floorplans Were really trying widen the product line a little bit update some of the floorplans to some of the needs that weve seen as consumers change and ask for at all varying lengths We can hit price points and weights from small to big Among Millers other brands besides Heartlands stick and tin lines Prowler and Trail Runner he also oversees Big Country and Elkridge fifth wheels Weve got a new front kitchen model coming in Big Country its a whole interior renovation with new cabinetry new counters everything Itll be a night and day difference compared to our current models Elkridge he offered also underwent a complete makeover from exterior graphics to entry steps to new floorplans to a real unique feature that were going to be doing with our frames Its going to feature what we call our Store More technology Miller said The whole front end was completely redesigned In the process we dropped the generator area to allow bigger access doors and bigger pass through storage Well be able to have best in class pass through storage for that product line Open House Display Location Thor Industries RV MH Hall of Fame Hours Mon Wed 9am 10pm Thurs 9am 3pm Information 800 768 4016 The Bighorn and Bighorn Traveler have both been dramstically updated this year S E P T E M B E R O C T O B E R 2 0 1 9 RVBusiness 161
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